Web 2.0

Here we go, I am back again. As I have promised you before, today I will talk about the topic of Web 2.0, which I am pretty sure you have heard of before. Why? Because everybody talks about it nowadays, it got into the list of social trends easily because Web 2.0 is so attractive and also efficient. Now, let’s try together to learn more about this topic.

“Web 2.0 is term that was introduced in 2004 and refers to the second generation of the World Wide Web. The term "2.0" comes from the software industry, where new versions of software programs are labeled with an incremental version number. Like software, the new generation of the Web includes new features and functionality that was not available in the past. However, Web 2.0 does not refer to a specific version of the Web, but rather a series of technological improvements.

Some examples of features considered to be part of Web 2.0 are listed below:

•     Blogs - also known as Web logs, these allow users to post thoughts and updates about their life on the Web
•     Wikis - sites like Wikipedia and others enable users from around the world to add and update online content.
•     Social networking - sites like Facebook and MySpace allow users to build and customize their own profile sand communicate with friends.
•     Web applications - a broad range of new applications make it possible for users to run programs directly in a Web browser.

Web 2.0 technologies provide a level user interaction that was not available before.“(Techterms) 

Let’s just take a look at Facebook and its great success achieved in relatively short time. People of different ages, ethnicities, religions use the website to interact between each other. They post pictures, statuses, videos etc. Don’t you have Facebook? I bet you do! The same with Wikipedia for example, people use it to provide information and also to receive information. It is amazing how easy the information flow is happening nowadays!

“Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.

Figure 1 shows a "meme map" of Web 2.0 that was developed at a brainstorming session during FOO Camp, a conference at O'Reilly Media. It's very much a work in progress, but shows the many ideas that radiate out from the Web 2.0 core.” (Oreilly)

This is it for today, dear readers! I don’t want to overload your brain with a lot of information for one time! But come back soon! I am always happy to use a Web 2.0 tool: my blog to reach to you and hopefully to be helpful in explaining the main concepts of New Marketing! :D